A legacy beyond 75 years in the market


We are a privately held group of companies currently operating our own marketing organizations specialized in Toy Candy and Candy Novelties for children.

75 Sweet Years

Our founder, the legendary Josef Gschwandtner Sr. (1927 - 2021), based his business on the idea of supplying the market with confectionery at people's prices.

Among the first products he marketed were chewing gums, which were popular with the American soldiers occupying the Salzburg area at the time. 

Based on this success, the company continued to innovate, coming up with delicacies such as shaped candy rolls and surprise bags. The early years set the stage for the development and flourishing of the company, which was and still is guided by the principles of quality, affordability and a sweet touch of innovation.

Generational Success

In 2014 the founder of the company handed the company over to his son Josef Gschwandtner jr., who continues the family tradition since 1991, when he started his own company MSI (Marketing Systems International spol. s r.o.) in the Czech Republic. 

We are also one of the Top 2 or 3 players in Europe in the Toy Candy and Candy Novelty sector.

our mission

"our candies and candy toys bring fun & joy into childrens everyday lives"


our benefits

Quality Ingredients

Our candies are made with high-quality ingredients, ensuring a tasty and satisfying treat for candy enthusiasts of all ages.

Exciting Varieties

Explore a diverse range of Candies and Candy Toys, each inspired by the lovable characters from Paw Patrol, Barbie, SpongeBob and Sonic or from the Sweet´n Fun product range.

Perfect for Various Outlets

Our products are designed for a wide range of outlets, from candy stores to toy stores, ensuring versatility in our customers' offerings.


Our journey is defined by a commitment to excellence, innovation and a family tradition that spans several generations.

Strategic Central Warehousing

Our group headquaters is located in Brno, Czech republic, where is also the core of our logistical prowess lies a state-of-the-art central warehousing center. This modern facility boasts a substantial capacity of 5000 pallets. 

Product Development Excellence

At the core of our triumph is our dynamic product development department. Here, a team of experts passionately crafts diverse product ranges under our proprietary brands and coveted licenses. From concept to creation, we are committed to delivering products that resonate with quality, creativity, and consumer appeal.

Legal Assurance

Our commitment to excellence extends beyond product development. Our in-house legal team, specializing in EU food and toys legislation, stands as a pillar of assurance. They meticulously ensure that all our products not only comply with the highest standards but also meet every EU regulation regarding food and toy safety. Your peace of mind is our priority, and our legal team is dedicated to upholding the utmost safety and regulatory compliance.

Quality Management Certification

In recognition of our unwavering commitment to quality, MSI proudly holds the ISO 9001:2016 certification for our quality management system. This certification reflects our dedication to maintaining consistent excellence in our processes and services. Additionally, our commitment to food quality is reinforced by our effective food quality management system, HACCP.

Excited with our products? Let’s start!

Reach out to us! Our sales team is ready to assist and answer any inquiries!