We are a privately held group of companies currently operating our own marketing organizations specialized in Toy Candy and Candy Novelties for children.
WHO WE ARE?
75 Sweet Years
Our founder, the legendary Josef Gschwandtner Sr. (1927 - 2021), based his business on the idea of supplying the market with confectionery at people's prices.
Among the first products he marketed were chewing gums, which were popular with the American soldiers occupying the Salzburg area at the time.
Based on this success, the company continued to innovate, coming up with delicacies such as shaped candy rolls and surprise bags. The early years set the stage for the development and flourishing of the company, which was and still is guided by the principles of quality, affordability and a sweet touch of innovation.
Generational Success
In 2014 the founder of the company handed the company over to his son Josef Gschwandtner jr., who continues the family tradition since 1991, when he started his own company MSI (Marketing Systems International spol. s r.o.) in the Czech Republic.
We are also one of the Top 2 or 3 players in Europe in the Toy Candy and Candy Novelty sector.
We have a strong and growing presence throughout Central and Eastern Europe. Our branches in the Czech Republic, Slovakia, Poland, Austria, Romania, and Bulgaria enable us to provide services to our clients with local expertise and deep knowledge of regional markets.
our mission
"our candies and candy toys bring fun & joy into childrens everyday lives"
our benefits
Quality Ingredients
Our candies are made with high-quality ingredients, ensuring a tasty and satisfying treat for candy enthusiasts of all ages.
Exciting Varieties
Explore a diverse range of Candies and Candy Toys, each inspired by the lovable characters from Paw Patrol, Barbie, SpongeBob and Sonic or from the Sweet´n Fun product range.
Perfect for Various Outlets
Our products are designed for a wide range of outlets, from candy stores to toy stores, ensuring versatility in our customers' offerings.
OUR COMPETENCE
Our journey is defined by a commitment to excellence, innovation and a family tradition that spans several generations.
Strategic Central Warehousing
Our group headquaters is located in Brno, Czech republic, where is also the core of our logistical prowess lies a state-of-the-art central warehousing center. This modern facility boasts a substantial capacity of 6.000 pallets. It is more than just a warehouse, it serves as the logistical backbone for our sales organizations, which are spread across Central and Eastern Europe.
Product Development Excellence
At the core of our triumph is our dynamic product development department. Here, a team of experts passionately crafts diverse product ranges under our proprietary brands and coveted licenses. From concept to creation, we are committed to delivering products that resonate with quality, creativity, and consumer appeal.
Legal Assurance
Our commitment to excellence extends beyond product development. Our in-house legal team, specializing in EU food and toys legislation, stands as a pillar of assurance. They meticulously ensure that all our products not only comply with the highest standards but also meet every EU regulation regarding food and toy safety. Your peace of mind is our priority, and our legal team is dedicated to upholding the utmost safety and regulatory compliance.
Quality Management Certification
In recognition of our unwavering commitment to quality, MSI proudly holds the ISO 9001:2016 certification for our quality management system. This certification reflects our dedication to maintaining consistent excellence in our processes and services. Additionally, our commitment to food quality is reinforced by our effective food quality management system, HACCP.
Excited with our products? Let’s start!
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