We are proud to announce a groundbreaking strategic licensing cooperation for the entire EU, bringing the world’s #1 gaming brand – Minecraft – to the Candy Toys segment! What makes it unique? We are the only player in this segment, offering truly one-of-a-kind products with an outstanding market position. Strong potential for retailers: Iconic Minecraft design, massive brand recognition, and products made to drive attention and impulse purchases at the Point of Sale. More than a kids’ brand: Minecraft connects generations, reaching children, teens, and adults across Gen Alpha, Gen Z, and Millennials.










